Director of Growth Marketing

Company: In Tandem
Location: Minneapolis
Posted on: February 21, 2026

Job Description:

Job Description Job Description Description At In Tandem, our tech solutions—which include OurFamilyWizard, Cozi, FamilyWall, and Custody Navigator—work in tandem with families to simplify daily life, fostering connection, organization, and peace of mind throughout key stages and milestones of family life. We believe technology can champion deeper connections within families, strengthen bonds, and improve communication. Our family of brands provides a range of solutions that streamline daily routines, offer resources and guidance during challenging times, and help families navigate those challenges with confidence, calm, and ease. As our Director of Growth Marketing, you will build a high-performance paid marketing discipline across In Tandem’s portfolio of family subscription brands. You’ll own paid acquisition, lead strategic decision-making across paid channels, and establish scalable programs that drive sustained subscriber growth at different target CAC thresholds. The role requires you to find a strategic balance across all brands in the portfolio as you understand the value that can be driven from growth marketing channels. At In Tandem, growth is a team sport, so you’ll work alongside partners in Data, Product, Finance, and Creative to bring your program to life. What you'll accomplish: Lead paid media strategy and execution – owning paid channels, campaign builds, buying/bidding, optimization, and pacing Partner closely with Data, Finance, and Product teams to design, validate, and evolve measurement frameworks so that they make the most sense for our brands and the journeys our customers take to subscription. This includes exploring and leading implementation around multi-touch attribution, incrementality testing, and marketing mix modeling to drive confidence in future investment. Define and drive key growth marketing objectives, including new subscriber acquisition, CAC, and LTV:CAC ratios Build infrastructure to enable defensible attribution, forecasting, and experimentation across channels to unlock new pockets of growth. This includes partnering with Growth Product teammates to consider the full funnel in our broader growth practice Take a proactive approach to growth by translating performance insights into future strategies that drive incrementality Collaborate cross-functionally to align messaging and creative to our distinct brand promises, becoming part of a feedback loop to iterate on our brands Who you are: You’re a hands-on growth marketer with deep performance marketing experience and a strong analytical mindset. You understand what it takes to build an acquisition engine from the ground up and enjoy both strategy and execution. You’re motivated by work that matters. You’re energized by helping bring products to families that support them through real, often emotionally complex moments. You thrive in highly collaborative environments and believe the best growth outcomes come from tight partnerships across cross-functional teams. You’re comfortable navigating ambiguity across multiple brands, audiences, and growth stages, and can balance near-term performance with long-term value creation. You bring a builder’s mindset — you enjoy creating structure where it doesn’t yet exist, testing into new opportunities, and continuously improving how growth work gets done. You’re a thoughtful, low-ego leader and mentor who raises the bar for rigor, curiosity, and accountability. What you bring: 7 years of performance marketing or growth experience Demonstrated ability to drive meaningful business outcomes within subscription-based business models and the mobile app space. Experience building performance measurement frameworks and working with data/BI teams Comfort and confidence working hands-on in consumer-centric ad platforms while also managing strategy and team design. Channel mix should go beyond Meta and Google into programmatic, audio, CTV, and more Analytical proficiency turning large data sets into actionable insights that turn into strategy and action Why Join? Great mission. Creating a safe and productive environment for families to co-exist is extremely important for us; we’ve been doing it for 20 years and are deeply motivated by adding value to the lives of parents, children, and practitioners. Growing team . While we’ve been around for a while, we continue to evolve and innovate. That’s what keeps us going! You’ll have an opportunity to contribute meaningfully to our organization as we hit our second stride. Amazing Culture. In Tandem has a positive and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together, we aim to be smart, humble, hardworking and, above all, collaborative. Here’s a list of our key benefits: Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members 401k: Up to a 4% match with immediate vesting Paid leave for all new parents Learning & Development stipend for employees Paid Time Off: 11 Holidays Winter Break (3 Days) Volunteer Time Off (1 Day) Floating Holiday (1 Day) Personal Time Off: 15 days for 0-1 years of employment 20 days 1-3 years of employment Supportive and flexible working environment – work from anywhere! Come As You Are ! In Tandem provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Keywords: In Tandem, Lakeville , Director of Growth Marketing, PR / Public Relations , Minneapolis, Minnesota