Company: Shakopee Mdewakanton Sioux Community Gaming Enterp
Posted on: January 9, 2022
This role will support Mystic Lake and Little Six Casino's digital
marketing strategy with an emphasis on supporting the digital
ecosystem, including mobile push, web, app, email and more. They
will manage campaigns to drive user acquisition, retention and
revenue through demand generation tactics. This position will
execute, report on and optimize digital marketing programs,
specifically through the use of search engine optimization (SEO),
content strategy, paid search, email, mobile push, conversion
optimization and audience development. They will collaborate with
other departments to ensure proper online messaging and relevancy,
ensuring consistency of messages across web and mobile app
properties. In addition, they will coordinate creative development
and program execution with the internal marketing team, partners
and agency vendors.
Job Duties: Develops marketing strategy to grow digital engagement
and works to optimize the digital tools utilized to acquire and
convert new web visitors and app users.
Responsible for executing day-to-day campaign optimization
strategies for our SEM, SEO and affiliate marketing channels.
Lead the management and strategy of ongoing campaign optimization
efforts including bidding strategies, budget management, keyword
research, ad copy and more.
Participate in cross-functional teams during the entire lifecycle
of digital product development, including deployments and ongoing
Manage the digital engagement and mobile push calendar with online
activity, collaborating with other departments to ensure proper
online messaging and relevancy.
Measure, analyze and report the impact of SEO and paid search
Coordinate with IT, developers and vendors on a consistent basis to
implement technical solutions for our digital platforms.
Support the coordination of creative materials for all online and
digital push efforts related to brand websites, app, SMS, paid
search campaigns and email marketing.
Assists in the strategy, coordination, set-up, and implementation
of promotions and special events to support user acquisition of
Track metrics and prepare reports to update departments on user
growth, conversions and other web metrics.
BS/BA degree in marketing, communications, web development or
Minimum 2 years of direct Google Ads/Analytics experience within a
digital agency or in-house corporate setting. Experience with paid
search keyword research, campaign construction, daily optimization,
test plan construction, and in-depth analysis.
Experience managing Search Engine Optimization (SEO) tactics
including page titles, strategic image naming, meta-data and
Solid understanding of digital marketing methodology including
experience with data/analytics dashboards and attribution
Understanding of email marketing, mobile push, CRM, database
concepts and marketing automation.
Experience with display programs, deliverables, execution and
Excellent verbal and written communication skills.
Intermediate-level experience with word-processing, spreadsheets
and electronic mail software.
Excellent organizational skills.
Competencies: Passionate and detail-oriented digital marketer with
a passion for SEO, SEM and demand generation.
Ability to manage changing requirements as well as multiple
overlapping projects at one time.
Strong ability to analyze and make thoughtful recommendations based
on budget metrics, revenue data and marketing campaign
Keywords: Shakopee Mdewakanton Sioux Community Gaming Enterp, Lakeville , Digital Strategist, Other , Lakeville, Minnesota
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