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Marketing Automation Specialist- Remote Work - Weekly Pay - Excellent Benefits

Company: Shakopee Mdewakanton Sioux Community Gaming Enterp
Location: Lakeville
Posted on: November 22, 2021

Job Description:


Do you consider yourself a digital technology expert? Does the thought of implementing the digital marketing strategy for one of the largest entertainment destinations in the Twin Cities excite you? If so, we would love to talk to you! Enjoy great perks like the ability to work from home or office, weekly pay, tuition reimbursement, and top-notch benefits.

Duties: Develop and execute marketing automation strategies that attract, nurture and engage current and future guests. Manage the execution of marketing automation tasks such as campaign setup, scheduling, triggers, tracking, testing and deployment. Provide channel expertise and recommendations throughout creative process, content messaging, segmentation, and communication frequency.
Develop and deploy strategies for marketing email, mobile push and text campaigns via marketing automation software (Marketo and Sitecore) and respective platforms.
Conduct quality assurance for all email and mobile pushes to ensure deadlines and process steps are executed on time and without error.
Scale automated marketing campaigns across channels with email marketing, nurturing, ad targeting, personalization and mobile engagement. Work closely with marketers to understand objectives, develop programs and ensure executions and segmentation strategies meet those objectives.
Works with a cross functional team of database analysts and developers to maintain the system, query databases and manage lists, personas and segments.
What's in it for you: Work from home or office
Flexible scheduling
Weekly pay
Health benefits
Childcare discount
Tuition reimbursement and career advancement opportunities
Boiler Plate:

Outstanding Benefits & Awesome Perks
We value everyone, knowing we can achieve more together. We promote a grow-from-within culture to help support and develop our team members. Enjoy competitive weekly pay, outstanding benefits and advancement opportunities. Generous benefits include medical, dental, life and disability insurance, onsite medical clinics and pharmacy, 401(k) retirement plan, paid time off, wellness programs and more. Plus, take advantage of perks like discounts on childcare, fuel, bus passes and fitness membership, free uniforms, free uniform cleaning and tuition reimbursement.

Who We Are

The Shakopee Mdewakanton Sioux Community contributes to causes, organizations and tribes across the region, state and country. The SMSC has donated more than $350 million to organizations and causes, provided $500 million in economic development loans to other tribes, and contributed millions more to support regional governments and infrastructure. The SMSC's Native Green initiative annually diverts hundreds of tons of waste from landfills, has implemented compostable containers throughout our properties and restored hundreds of acres of prairie land. Team members are eligible to participate in SMSC Gives, a community outreach initiative. Learn more at


Minimum Qualifications: Four year degree in marketing, advertising, communications or related field
Three years of marketing experience in a corporate or agency environment
Experience in marketing automation and digital marketing
Strong understanding of omnichannel digital marketing methodology and 1:1 personalized engagement across web, email, social and mobile channels.
Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
HTML/ CSS skills and best practices for building and deploying marketing assets such as email, landing pages, forms and more.
Experience building and executing marketing programs with enterprise-level marketing automation software (preferably Marketo and Sitecore) for the purpose of marketing and/or e-commerce.

Keywords: Shakopee Mdewakanton Sioux Community Gaming Enterp, Lakeville , Marketing Automation Specialist- Remote Work - Weekly Pay - Excellent Benefits, Other , Lakeville, Minnesota

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