Marketing Automation Specialist
HHT is looking for a Marketing Automation specialist & power
user who can drive end-to-end automation support aimed at
strengthening HHT' s brand and market share, while focused on
growing revenue . This role is responsible for managing the
marketing automation platform (Marketing Cloud) and fully
leveraging its capabilities.
In this role you will have a strong foundation in marketing
automation and will be tasked with creating, implementing, and
improving best practices and continual enhancement of digital
marketing efforts. You will be responsible for understanding
digital engagement metrics and implementing strategies to increase
customer engagemen t.
This position is currently remote due to COVID-19; in the future
it will be hybrid.
RESPONSIBILITIES AND DUTIES
Email Campaign & Deployment B uild, test/QA , launch and monitor
B2B and B2C lifecycle email marketing campaigns including nurture
flow that drive awareness, engagement, retention, and advocacy
throughout their journey.
Partner with cross-functional teams to determine goals, KPIs,
audience segments, cadence, and creative for each campaign.
Make recommendations based on business requirements and desired
goals with goals to optimize the delivery and cadence of
Identify opportunities to run A/B testing variations to drive
improved results, as well as, sharing these learnings to inform
future strategy & directio n .
Deploy A/B tests to drive the most effective ROI throughout the
Data & Reporting Drive effective database segmentation that
results in delivering the right message to the right person at the
Maintain and optimiz e email subscription status in compliance with
all necessary email regulations including CAN-SPAM, CASL, GDPR, and
CCPA Analyze results and data to identify possible areas for
Oversee data integrity & hygiene: cleanliness, completeness,
Assess use of segmentation, filters, static lists.
Regular ly report on KPIs and campaign performance back to business
and marketing team Configure, train, and enable sales adoption of
alerts, notifications and lead/contact/account data that helps to
inform where a buyer is in his/her journey and appropriate
Utilize 1st Party and 3rd Party data to analyze, track, and report
on key metrics, improving KPIs performance throughout the funnel
Operations Audit existing marketing automation processes and
practices to identify areas of opportunity .
Interpret and implement digital best practices for email,
personalization, segmentation, and data-capture from forms and
Collaborate with IT and other partners on tool development, such as
data integration and API. Maintaining Marketing Automation
integration with CRM and assist in the integration of additional
platforms into the marketing automation software.
Partner cross-functionally to manage data integrity and database
hygiene, maximizing ability to market to contacts.
Enforce digital governance and contact strategy processes.
Templates, Programs, and Workflows Manage the use,
configurations, and updates to email templates.
Web Form configuration, usage, and ongoing optimization Review
email template usage and layouts for driving desired conversion
Create, review, and optimize email marketing programs including
lead scoring, nurture campaigns, lead, and data workflows.
Optimize flows, content, and cadence to achieve higher B2C/B2B
conversion rates and drive more qualified prospects into the sales
Skills & Competencies Working knowledge of Marketing Cloud
Knowledge of database management concepts and best practice s,
Basic knowledge of HTML and AMPscript preferred Working knowledge
of closed-loop reporting Communication skills, both written and
verbal Organized and self-motivated with a sense of urgency Project
management skills Capable of handling multiple tasks with competing
priorities under minimal supervision Able to think critically and
exercise independent judgment and discretion.
Excellent attention to detail
Job Requirements Bachelor's degree in Marketing or relevant
2+ years of marketing automation, digital engagement or and/or
business strategy; with experience in digital engagement/marketing.
Preferably Marketing Cloud.
Demonstrated knowledge of digital engagement techniques, tools, and
Demonstrated success in project management, including technical and
Excellent interpersonal skills and ability to work in a
project-oriented, diverse team environment.
Experience with Salesforce.com - preferred
Preferred: Knowledge of HTML or CSS and use of Sitecore